{"id":4794,"date":"2026-10-24T07:29:29","date_gmt":"2026-10-24T07:29:29","guid":{"rendered":"https:\/\/rudho.in\/?page_id=4794"},"modified":"2026-10-27T15:03:23","modified_gmt":"2026-10-27T15:03:23","slug":"our-story","status":"publish","type":"page","link":"https:\/\/rudho.in\/?page_id=4794","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
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LEGAL & COMPLIANCE<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Our Business Entity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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RUDHO \u2013 Sustainable Living is a brand operated by Behemoth Exim<\/strong>, our legal business entity responsible for the commercial operations of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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All applicable business transactions, payments, invoicing, domestic and international trade activities associated with RUDHO are undertaken through Behemoth Exim<\/strong> in accordance with applicable business and regulatory requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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OUR STORY<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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From Indian Roots
to the World<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Everyday essentials with a deeper purpose.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Rudho was born from a simple belief \u2014 India has so much more to offer the world through its natural materials, traditional craftsmanship and the hands that keep these traditions alive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rudho exists to bridge the gap<\/h2>\n\t\t\t\t\t

between India\u2019s timeless resources and today\u2019s modern lifestyles.<\/p>\n\t\t\n<\/div>\n

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NATURAL MATERIALS<\/p>\n\t\t\t\t\t

Sourced from India\u2019s rich biodiversity.<\/p>\n\t\t\n<\/div>\n

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SKILLED ARTISANS<\/p>\n\t\t\t\t\t

Supporting traditional craftsmanship.<\/p>\n\t\t\n<\/div>\n

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GLOBAL OPPORTUNITIES<\/p>\n\t\t\t\t\t

Bringing Indian products to homes around the world.<\/p>\n\t\t\n<\/div>\n

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A MORE CONSCIOUS TOMORROW<\/p>\n\t\t\t\t\t

Encouraging sustainable everyday choices.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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KIRUBHA HARI CHANDRASEKARAN<\/h3>\n\t\t\t\t\t

Founder<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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THE FOUNDER BEHIND RUDHO<\/p>\n\t\t\t\t\t

A Journey That Began with
Indian Products<\/h2>\n\t\t\t\t\t

Rudho was founded by KIRUBHA HARI CHANDRASEKARAN<\/strong>,
a pharmacist and entrepreneur whose journey began with a curiosity about Indian products and their potential in wider markets.<\/p>\n\t\t\t\t\t

Through her work with Behemoth Exim<\/strong>,
she began exploring products from different parts of India, connecting with suppliers and learning about the materials, skills and people behind them.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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THE QUESTION<\/p>\n\t\t\t\t\t

What if these products
could reach more people?<\/h2>\n\t\t\t\t\t

Behind many Indian products is a story of craftsmanship that deserves to be seen, valued and carried forward.<\/p>\n\t\t\t\t\t

This led to a bigger question \u2014 what if traditional craftsmanship could find new markets? What if Indian materials could become part of modern lifestyles around the world?<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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MORE THAN A PRODUCT<\/p>\n\t\t\t\t\t

A More Conscious
Way of Living<\/h2>\n\t\t\t\t\t

For us, taking Indian products to the world is not simply about selling products.<\/p>\n\t\t\t\t\t

It is about creating visibility for Indian craftsmanship, encouraging the continued use of traditional skills and helping artisans, makers and suppliers find opportunities in evolving markets.<\/p>\n\t\t\t\t\t

We want to celebrate the knowledge, techniques and attention to detail that give each material its character.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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OUR BELIEF<\/p>\n\t\t\t\t\t

Tradition Doesn\u2019t
Have to Be Left Behind.<\/h2>\n\t\t\t\t\t

When Indian craftsmanship meets modern design, it can move forward \u2014 and become part of a more responsible way of living.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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OUR PURPOSE<\/p>\n\t\t\t\t\t

To bring Indian products,
materials and craftsmanship to the world<\/h2>\n\t\t\t\t\t

while encouraging more conscious ways of living.<\/p>\n\t\t\n<\/div>\n\t\t\t\"\"\/\t\t\n<\/div>\n

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CELEBRATE
INDIAN CRAFTSMANSHIP<\/p>\n\t\t\t\t\t

Give traditional skills and the people behind them greater visibility.<\/p>\n\t\t\n<\/div>\n

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BRING INDIAN PRODUCTS
TO GLOBAL MARKETS<\/p>\n\t\t\t\t\t

Introduce thoughtfully selected products to customers and businesses around the world.<\/p>\n\t\t\n<\/div>\n

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MAKE NATURAL MATERIALS
RELEVANT AGAIN<\/p>\n\t\t\t\t\t

Reimagine familiar Indian materials for contemporary everyday living.<\/p>\n\t\t\n<\/div>\n

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ENCOURAGE
CONSCIOUS LIVING<\/p>\n\t\t\t\t\t

Offer practical alternatives that can help people move towards more reusable and environmentally conscious choices.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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RUDHO<\/p>\n\t\t\t\t\t

Rooted in India.
Crafted with purpose.
Made for the world.<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n
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LEGAL & COMPLIANCE<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Legal Business Information<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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RUDHO \u2013 Sustainable Living is a brand operated by BEHEMOTH EXIM<\/strong>, the legal business entity responsible for the commercial operations, payments, invoicing and business activities of RUDHO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Legal Business Name:<\/strong> BEHEMOTH EXIM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

OUR STORY From Indian Rootsto the World Everyday essentials with a deeper purpose. Rudho was born from a simple belief \u2014 India has so much more to offer the world through its natural materials, traditional craftsmanship and the hands that keep these traditions alive. Rudho exists to bridge the gap between India\u2019s timeless resources and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4794","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rudho.in\/index.php?rest_route=\/wp\/v2\/pages\/4794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rudho.in\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rudho.in\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rudho.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rudho.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4794"}],"version-history":[{"count":1,"href":"https:\/\/rudho.in\/index.php?rest_route=\/wp\/v2\/pages\/4794\/revisions"}],"predecessor-version":[{"id":4800,"href":"https:\/\/rudho.in\/index.php?rest_route=\/wp\/v2\/pages\/4794\/revisions\/4800"}],"wp:attachment":[{"href":"https:\/\/rudho.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}