Our Story

LEGAL & COMPLIANCE

Our Business Entity

RUDHO – Sustainable Living is a brand operated by Behemoth Exim, our legal business entity responsible for the commercial operations of the brand.

All applicable business transactions, payments, invoicing, domestic and international trade activities associated with RUDHO are undertaken through Behemoth Exim in accordance with applicable business and regulatory requirements.

OUR STORY

From Indian Roots
to the World

Everyday essentials with a deeper purpose.

Rudho was born from a simple belief — India has so much more to offer the world through its natural materials, traditional craftsmanship and the hands that keep these traditions alive.

Rudho exists to bridge the gap

between India’s timeless resources and today’s modern lifestyles.

Leaf icon

NATURAL MATERIALS

Sourced from India’s rich biodiversity.

Hands holding heart icon

SKILLED ARTISANS

Supporting traditional craftsmanship.

Globe icon

GLOBAL OPPORTUNITIES

Bringing Indian products to homes around the world.

Seedling icon

A MORE CONSCIOUS TOMORROW

Encouraging sustainable everyday choices.

KIRUBHA HARI CHANDRASEKARAN

Founder

THE FOUNDER BEHIND RUDHO

A Journey That Began with
Indian Products

Rudho was founded by KIRUBHA HARI CHANDRASEKARAN,
a pharmacist and entrepreneur whose journey began with a curiosity about Indian products and their potential in wider markets.

Through her work with Behemoth Exim,
she began exploring products from different parts of India, connecting with suppliers and learning about the materials, skills and people behind them.

THE QUESTION

What if these products
could reach more people?

Behind many Indian products is a story of craftsmanship that deserves to be seen, valued and carried forward.

This led to a bigger question — what if traditional craftsmanship could find new markets? What if Indian materials could become part of modern lifestyles around the world?

MORE THAN A PRODUCT

A More Conscious
Way of Living

For us, taking Indian products to the world is not simply about selling products.

It is about creating visibility for Indian craftsmanship, encouraging the continued use of traditional skills and helping artisans, makers and suppliers find opportunities in evolving markets.

We want to celebrate the knowledge, techniques and attention to detail that give each material its character.

OUR BELIEF

Tradition Doesn’t
Have to Be Left Behind.

When Indian craftsmanship meets modern design, it can move forward — and become part of a more responsible way of living.

OUR PURPOSE

To bring Indian products,
materials and craftsmanship to the world

while encouraging more conscious ways of living.

Leaf icon

CELEBRATE
INDIAN CRAFTSMANSHIP

Give traditional skills and the people behind them greater visibility.

Globe icon

BRING INDIAN PRODUCTS
TO GLOBAL MARKETS

Introduce thoughtfully selected products to customers and businesses around the world.

Seedling icon

MAKE NATURAL MATERIALS
RELEVANT AGAIN

Reimagine familiar Indian materials for contemporary everyday living.

Hands holding heart icon

ENCOURAGE
CONSCIOUS LIVING

Offer practical alternatives that can help people move towards more reusable and environmentally conscious choices.

RUDHO

Rooted in India.
Crafted with purpose.
Made for the world.

LEGAL & COMPLIANCE

Legal Business Information

RUDHO – Sustainable Living is a brand operated by BEHEMOTH EXIM, the legal business entity responsible for the commercial operations, payments, invoicing and business activities of RUDHO.

Legal Business Name: BEHEMOTH EXIM